If we hadn’t done this, we would never have anticipated search volume being 5x the standard daily search volume the 4 days following Christmas, and our original budget allocation strategy would have prevented us from capturing this spike in volume. We reviewed the daily interest volume for top competitor sites as well as top search terms to estimate the interest and volatility over Thanksgiving and Christmas through New Year’s Day. Normally, the account history would accommodate for standard holiday fluctuations, but this account did not have accurate historical data to reference. We started a partnership with a new client in late October and the client wanted to increase spend right away to meet high seasonal holiday demands throughout the end of the year. This is not only important for budget and performance projections, but to ensure you are distributing the annual budget appropriately around the expected interest for each month’s demand. What portions of the year are peak season for this client? Has interest for top terms increased, declined, or remained flat over time? How has the market faired with changes in competition? We often perform an annual seasonal analysis for new clients to estimate the potential for interest over time.
Using google trends how to#
Here’s how to leverage the power of Google Trends as more than just a tool for quick ad hoc analysis.
Google Trends has opened up a world of analysis and minute-by-minute updates on trending data that can be helpful in gaining a digital marketing edge.
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